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Tom Jeffrey


Role: Head of E-Commerce and Development

My primary role is to oversee all online development and maximise online sales. At Jules B I am always striving to deliver strategies targeted for long term online growth and development, working on website building and launch, web analytics, online marketing, traffic development and the management of staff to meet targets and push the limits of the business.

Business Info

Jules B is an award-winning international fashion retailer and e-tailer, driven by its passion for dressing stylish men and women. The North East based family business has come a long way since husband and wife team Julian and Rhona Blades opened their first store in Jesmond, a leafy suburb of Newcastle-upon-Tyne. Now, Jules B has been empowering customers through a well-edited selection of clothing, shoes and accessories for over 30 years.

Our home-grown designer clothing business now has seven destination stores across the North of England, including two unique Zen Wardrobe concept stores. The Zen brand offers an exclusive selection of soft, comfortable and luxurious garments for a key demographic of female customers who are attracted by a uniquely styled product that departs from Jules B’s traditional fashion-forward brands. Our online division represents 75% of our business and allows us to ship worldwide, playing a huge part in boosting sales as well as brand awareness.

Mission statement/objective

The Jules B mission is to empower our customer base by introducing them to individual products, collections and an exclusive blend of niche and commercial brands that will satisfy and reward their discerning tastes. Our unique ethos places product before brand, with every independent piece having been handpicked based on the merit of its design, quality and value for money. We know that our customers have independence of mind and pride ourselves on our unwavering ability to carefully curate products they’ll love, with each and every garment or accessory showcasing individual style and integrity.

In order to maintain and grow our loyal customer base, we cherish them by offering an exceptionally high level of customer service and an inviting shopping experience both in-store and online.

Our buyers are committed to the curation of new and exciting products that will enable our customers to express and empower themselves. Guided by the understanding that clothes speak louder than words, our customers trust that our judgement is impeccable, with our distinct offering having been specially selected to help them feel good, build confidence and make an outstanding first impression.

2010s Time Capsule | Jules B from Jules B on Vimeo.

Location NE1 2TY
Phone 01912112339


30/05/18 recommended a blog post - 10 must-have items for a capsule holiday wardrobe
21/06/18 recommended a blog post - 10 menswear essentials for a well-edited wardrobe
18/07/18 recommended a blog post - Why is black always the new black?





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