CEO’s- know purpose drives profit – but everyone’s forgotten about how personal purpose drives profit
There’s a commercial problem – unhappy people are costing companies productivity and profit:
Finding your life purpose has unbelievable health benefits, which increase productivity:
The scale of the problem – People struggle finding their life purpose:
The problem is made worse because, until now, there’s no scientific way to find your life purpose:
Applying this concept to companies – people think it’s easy to talk about and really-hard-to-do:
The reality – how do we get company purpose to connect with people individually?
The real issue is that companies are looking for people to connect with company purpose when people don’t know their own:
A more rigorous scientific approach to personal purpose is required:
The solution, trueiam.com’s approach:
What you get:
"Different to get better results". Jake is obsessed with marketing ROI. He helps companies amplify word of mouth to get business more easily. He uses Meanomathics to boost Comms cut through 10-30%. He uses co-creation to future proof innovation - he turned around a drinks category providing 15% growth using professional co-creation. And he helps top CEO and celebrities with their personal branding and brand purpose, which links back to Word of Mouth marketing.
Worked with Vodafone,Kellogg'sMcDonalds,ANZ,McDonalds,Suntory,Danone,HSBC,Barclays,BAT,Meat Brands,Saatchi&Saatchi,Draft FCB,Fairbrother Industries, Les Mills, Holmes Place, Grey and a host of digital start-ups.
Jake Pearce is a specialist in brand planning, development & innovation. Jake is currently working on a Word of Mouth Marketing start-up, a personal branding start-up and new delivery systems for wellness products.
www.jakepearce.com - for brand development and innovation
www.womtwo.com - for word of mouth marketing expertise