So you are a small accountancy firm and you need a referral strategy that works to win more business. How do you do it?
We all know that word of mouth is the most powerful way to get new business, the myth is that word of mouth marketing just happens and there’s nothing you can do to increase it.
Well you can increase WOM, it starts with having a better Referral, a more persuasive referral travels further via WOM.
The trouble is most people haven’t tested how persuasive it is.
Beyond that, if you want to increase Word of Mouth you need to know where you are now and how your customers see you.
The basic idea is to get your Fans or Advocates talking more about you. The way to do that is to create content they will love and share and a must is to involve them in the process.
These are the key things you need to be able to answer.
A good model is as follows:
So, in order for you to take advantage of this model, you need to be able to answer these key questions.
Each question is a statement.
Think about how much you agree with the statement on a scale of 1-9, where 1 is ‘extremely disagree with the statement’ and 9 is ‘extremely agree with the statement’.
So, can you answer these 10 questions:
If you are confident in your answers, then you are on the right road to creating a good referral strategy that effectively uses word of mouth to help grow your business and build your brand.
If you can’t (hand on heart) say that you really do know how to confidently answer those questions, then you need to stop and seriously think about doing some (probably cathartic) research to find out.
In either case, why not connect with me to learn more?
"Different to get better results". Jake is obsessed with marketing ROI. He helps companies amplify word of mouth to get business more easily. He uses Meanomathics to boost Comms cut through 10-30%. He uses co-creation to future proof innovation - he turned around a drinks category providing 15% growth using professional co-creation. And he helps top CEO and celebrities with their personal branding and brand purpose, which links back to Word of Mouth marketing.
Worked with Vodafone,Kellogg'sMcDonalds,ANZ,McDonalds,Suntory,Danone,HSBC,Barclays,BAT,Meat Brands,Saatchi&Saatchi,Draft FCB,Fairbrother Industries, Les Mills, Holmes Place, Grey and a host of digital start-ups.
Jake Pearce is a specialist in brand planning, development & innovation. Jake is currently working on a Word of Mouth Marketing start-up, a personal branding start-up and new delivery systems for wellness products.
www.jakepearce.com - for brand development and innovation
www.womtwo.com - for word of mouth marketing expertise