Small high street businesses struggle to keep existing customers, let alone find new ones. In trying to gain feedback and promote themselves, and without the huge budgets of larger chains, independent retailers and hospitality establishments are faced with a variety of expensive, complex sales and marketing tools.
Some use loyalty cards intending to input customer data into a spreadsheet and create mail chimp promotional campaigns. But this requires some skills and not an inconsiderable amount of time. Instead of the desired result, many end up with boxes of completed cards doing nothing.
Many run promotions, but can’t tell if these promotions worked or how much money they've made.
Some have tried Groupon or Wowcher but resent paying 50% commissions to attract serial deal hunters.
Which leaves many to the vagrancies of review sites!
TYSOM was developed to help independent businesses compete directly with larger organisations and change the way small businesses promote and reward their loyal customers. TYSOM consists of a feedback, loyalty, and promotional app with polling, powerful reporting and social media links.
With 80% of UK Adults owning smartphones, every business should have their own app. TYSOM makes this affordable (just £25pm net) and serves the entire local community.
For merchants, TYSOM is like having your own sales and marketing team in your pocket, working to promote your business 24 hours a day.
Small independent businesses such as a butcher, local pub, driving instructor, MOT garage and hair salon will gain additional sales by being able to reward their customers, create up to 6 promotions per month, and enabling their loyalty members being able to share them too. Then there’s the feedback, private to help the business owner understand what’s really going on. They can poll their loyalty members and help de-risk a commercial decision such as opening times or new products / services.
What gets measured, gets done; TYSOM reports on which loyalty awards / rewards are the most popular and which of promotions make the most sales and profit.
Most business owners want to find new customers too. With TYSOM graphic reporting they’ll see a map with their existing members are so they can identify new areas to flyer, take local press ads or create facebook campaigns.
Loyalty members can share promotions with their friends. 54% UK adults regularly use review sites, these generate £29bn a year of consumer sales. Personal recommendations or word of mouth marketing is without doubt the best source of new, credible customers.
The feedback report shows the merchant their score over time, so they focus on what’s important to the customer and use the feedback to train and develop their teams. The merchant controls everything from how tokens are earnt and spent, if promotions can be shared, their T&Cs for promotions and the images they use to promote.
Target markets for TYSOM are retail, hospitality, entertainment and leisure, hair and beauty, health and well-being and automotive. The characteristics of these markets are that they are customer facing, have an existing customer base, relatively modest spend per transaction with a high degree of repeat purchase.
TYSOM requires no contract, no expensive / obtrusive hardware to clutter valuable counter space and no admin time required to manually input new customer details.
Having supported 100s of small and growing businesses across different industry sectors over the last 20 years or so, I now tend to work with a more select group of firms in the advanced engineering / manufacturing, technology and construction / property markets.
I most enjoy working with businesses on their strategic development and facilitating partnership building to help broaden their perspectives, networks and customer base. I regularly link up with other professionals and service providers to help these companies achieve their growth ambitions.
My technical strengths lie in a broad knowledge of funding options, covering grants, bridging loans and equity finance, combined with a common sense approach to accessing much-needed finance. My particular forte is preparing business proposals, business plans and tenders, helping businesses to prepare high quality funding applications and sales documents to increase their success.
I have had the privilege to help guide and nurture some fantastic business owners over the years, many of whom I regard as true friends. Many people in my field of work describe business consultancy simply as 'helping people' and it is a cloak that fits well.