Jake Pearce has helped create an energy drink which outsells Coca-Cola and works with blue chip clients to make marketing deliver higher ROI. He uses Meanomathics, the empirical science of meaning, to spot category innovation and boost communication ROI by 30-50%.
In this video Jake explains why market research so often fails. it's a sampling error, we consciously take in about 0.001% of the data coming into our mind at any time. Meanomathics samples the group mind on line, using big data, by category providing an on-going stream of images, visuals and data in real time The science shows how to develop communication which finds the perfect balance point between looking like a beer and not looking like a beer.
"Different to get better results". Jake is obsessed with marketing ROI. He helps companies amplify word of mouth to get business more easily. He uses Meanomathics to boost Comms cut through 10-30%. He uses co-creation to future proof innovation - he turned around a drinks category providing 15% growth using professional co-creation. And he helps top CEO and celebrities with their personal branding.
Worked with Vodafone,Kellogg'sMcDonalds,ANZ,McDonalds,Suntory,Danone,HSBC,Barclays,BAT,Meat Brands,Saatchi&Saatchi,Draft FCB,Fairbrother Industries, Les Mills, Holmes Place, Grey and a host of digital start-ups.
Jake Pearce is a specialist in brand planning, development & innovation. Jake is currently working on a Word of Mouth Marketing start-up, a personal branding start-up and new delivery systems for wellness products.
www.jakepearce.com - for brand development and innovation
www.womtwo.com - for word of mouth marketing expertise