ROI on Marketing Word of Mouth

20-04-17
Jake Perace Word of Mouth ROI c500club c500

Most CEO’s think Word of Mouth just ‘happens’, it’s a myth. WOM has the highest ROI of any Marketing approach. The average ROI on TV ads is 0.01%, WOM delivers 0.33% and can move to 0.75%. Only 15% of WOM happens on line, the rest is in the real world, through the ‘gob’.

Jake Pearce has invested 000’s understanding the science of WOM in the USA, Australia, NZ and Asia. He’s demonstrated it works - launching a water brand that saved a factory for Danone in China using the approach. The people who talk about you well aren’t who you think. You can find them, enrol them and train them to deliver a more persuasive referral supported by low cost.

Jake Pearce challenges CMO’s and CEO’s to look logically at their marketing budgets, why would you spend money on things that deliver lower ROI? Does it make business sense?


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About the author

Jake Pearce

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"Different to get better results". Jake is obsessed with marketing ROI. He helps companies amplify word of mouth to get business more easily. He uses Meanomathics to boost Comms cut through 10-30%. He uses co-creation to future proof innovation - he turned around a drinks category providing 15% growth using professional co-creation. And he helps top CEO and celebrities with their personal branding. 

Worked with Vodafone,Kellogg'sMcDonalds,ANZ,McDonalds,Suntory,Danone,HSBC,Barclays,BAT,Meat Brands,Saatchi&Saatchi,Draft FCB,Fairbrother Industries, Les Mills, Holmes Place, Grey and a host of digital start-ups.

Jake Pearce is a specialist in brand planning, development & innovation. Jake is currently working on a Word of Mouth Marketing start-up, a personal branding start-up and new delivery systems for wellness products. 

www.jakepearce.com - for brand development and innovation

www.womtwo.com - for word of mouth marketing expertise

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