We've invested a five figure sum understanding WoM science. Who is using WoM? Well it is not all for small companies who don't have a choice or cool start ups; the list is endless. BMW, Nivea, Nike, Lego, Unilever, Reckitt's we could go on. Word of Mouth marketing is known to be the best form of marketing there is and yet most organisations don't invest in it, the question is' why' but facts first.
So why don't more people use Word of Mouth (WoM), it's the killer application of marketing. I've been teaching and doing Word of Mouth marketing for 20 years now and these are the reasons I've found.
WoM is summed up by the phrase 'common sense isn't common'. There's a whole organisation (Womma) dedicated to sharing articles. We've applied WoM and increased juice brand sales by 15%, saved a family business and trained corporates in the science to boost ROI. If you want to know more, please e-mail firstname.lastname@example.org
"Different to get better results". Jake is obsessed with marketing ROI. He helps companies amplify word of mouth to get business more easily. He uses Meanomathics to boost Comms cut through 10-30%. He uses co-creation to future proof innovation - he turned around a drinks category providing 15% growth using professional co-creation. And he helps top CEO and celebrities with their personal branding and brand purpose, which links back to Word of Mouth marketing.
Worked with Vodafone,Kellogg'sMcDonalds,ANZ,McDonalds,Suntory,Danone,HSBC,Barclays,BAT,Meat Brands,Saatchi&Saatchi,Draft FCB,Fairbrother Industries, Les Mills, Holmes Place, Grey and a host of digital start-ups.
Jake Pearce is a specialist in brand planning, development & innovation. Jake is currently working on a Word of Mouth Marketing start-up, a personal branding start-up and new delivery systems for wellness products.
www.jakepearce.com - for brand development and innovation
www.womtwo.com - for word of mouth marketing expertise